JDL ThinFilm LLC

Photovoltaics For Today

1608 So Kanner Hwy

Stuart, Fl  34994

To contact us:

Phone: 772-260-5049

Fax: 888-628-2862

E-mail: john@jdlthinfilm.com

Photovoltaics For Today

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Text Box: Mazda was a trademarked name used by General Electric and others for incandescent light bulbs from 1909 through 1945; Mazda brand light bulbs were made for decades after 1945 outside the USA. The company chose the name due to its association with [Ahura] Mazda, the transcendental and universal God of Zoroastrianism whose name means "[Wise] Lord " in the Avestan language. The company licensed the Mazda name, socket sizes, and tungsten filament technology to other manufacturers in order to set a standard for lighting. Bulbs were soon sold by many manufacturers with the Mazda name attached, including Westinghouse. The company advertised their new tungsten bulb standard with paintings by Maxfield Parrish. The company dropped the campaign in 1945 in the face of competition from Japan. Today, the Mazda name is mostly associated with the Mazda automobile manufacturer of Japan. The Mazda trademark is now split between the Japanese manufacturer where it applies to automobiles (including automobile lights and batteries) and General Electric for non-automotive uses. Popular culture The Mazda light bulb is improbably mentioned in the Johnny Mercer song Glow Worm: "You got a cute vest-pocket Mazda/Which you can make both slow and fazda."[1] It is also mentioned in Here is New York, by E.B. White; in his 1949 essay about New York City, White says the following when describing the ease with which a citizen can carry out a number of errands en route home from work: "...he buys a bunch of pussy willows, a Mazda bulb, a drink, a shine – all between the corner where he steps off the bus and his apartment."

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